The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.
IDSA strives to create and further an environment conducive to the growth of direct selling industry in India, partnering industry and government alike through advisory and consultative activities.
IDSA catalyses change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility , clarity & confidence in Direct Selling.
History Of IDSA
IDSA was formed with five companies including our current members Amway, Avon and Oriflame to protect the ideals and opportunities of what was then a sunrise industry. The Association was incorporated in Mumbai in 1996 and moved its registered office to New Delhi in 1998, from where it continues to operate.
Since Inception the Association has grown to several members representing over a million independent salespeople in India and still counting.
IDSA's members are leading Indian and international organizations engaged in the business of direct selling in India.
IDSA Vision & Mission
To make Direct Selling the most respected industry in India.
Mission
To enhance lives by sharing and protecting the Direct Selling opportunity for personal, professional and financial development.
To work towards a policy framework for direct selling with the Government and stakeholders.
To encourage and maintain an environment where members can operate independently, ethically and progressively, where direct selling is regarded with merit by the entire community.
International Affiliation
Founded in 1978, the WFDSA is a non-governmental, voluntary organization globally representing the direct selling industry as a federation of national Direct Selling Associations. Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.
WFDSA's membership consists of more than 59 national direct selling associations and one regional Federation, with one delegate from each association, as well as a number of regional and global officers, serving as the Board of Directors.
The IDSA and WFDSA table annual plans to take steps so that an environment that supports direct selling emerges and the independent entrepreneurs can create fulfilling careers in direct selling just like in over 150 nations of the world.
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